The University of Oregon annual giving day, #DucksGive, is a 24-hour social media campaign designed to give all Ducks, especially alumni, an opportunity to make an impact for current and future students. Each department on campus is responsible for posting their own #ducksgive campaign. Allen Hall Media partnered with the School of Journalism and Communication (SOJC) to create short video clips for the campaign, as well as a thank you video to send out to donors afterwards. These videos highlight student groups within the SOJC, faculty and research opportunities, and professional development trips in order to show donors exactly where their money is going and the impact it makes.